PPC Management Services from an AdWords Agency
Using Google AdWords is easily one of the fastest and most effective ways to drive customer traffic to your website. But keeping track of an AdWords campaign and running a business at the same time is no easy task – that’s where a Google AdWords agency can help.
As a full-service digital marketing agency, Charles Brian International has helped countless clients manage PPC (pay-per-click) campaigns through Google AdWords. If you’d rather run a PPC campaign managed by AdWords experts instead of trying to guess what works and what doesn’t, schedule a consultation with our Google AdWords agency today.
How PPC Management Works
A PPC campaign, also known as a CPC (cost-per-click) campaign, is an advertising method that increases traffic to a business’s website. As the name suggests, you only have to pay when someone clicks the link on your ad.
You see PPC ads every time you Google something – the links at the top and at the bottom of the search engine results page (SERP) that have the little green “ad” box are an example of ads created with AdWords. An auction system determines what ads appear on the SERP each time space becomes available.
When you use the PPC management services offered by Charles Brian, we’ll make sure that every aspect of your campaign is optimized to maximize lead generation. That means choosing the right keywords, writing compelling ad copy, and deciding the best bid amounts for particular keywords.
The Benefits of Starting a Pay-Per-Click Campaign
Why should you partner with an AdWords agency to start a PPC campaign for your business?
The pay-per-click management services we offer at Charles Brian help make your PPC campaigns as effective and as stress-free as possible. While these digital ad campaigns might be easy to implement on your own, PPC management is a full-time job that’s done best by a full-service Google AdWords management agency.
Pay-per-click campaigns are extremely flexible, and can be customized to fit the needs of any business, no matter how large or small. They can be geo-targeted to appear only in a specific location, targeted at a certain age or gender, or scheduled to run only at a certain time of day.
PPC Plans That Align with Your Business Goals
There are three main things you can choose to focus on when you partner with an AdWords agency to create a campaign. Which of these performance indicators matters the most to you?
- Impressions: The number of people who see your ad, but don’t necessarily click on it. Focus on impressions if your main goal is to increase brand awareness.
- Clicks: The number of people who click on your ad, but don’t necessarily do anything else. Focus on clicks if your main goal is to drive traffic to your website.
- Conversions: The number of people who click on your ad and answer a specific CTA (call to action), whether that’s buying a product, calling a phone number, or signing up for a newsletter.
Tailoring a PPC game to a specific goal requires a strategy backed by careful research, which is why PPC management services are so valuable. You tell our AdWords experts the results you want to see, and we’ll create the right campaign to meet your specific goals.
Make the Most Out of Your Advertising Budget with a Google AdWords Agency
If you’re the owner of a small business, you probably don’t have the advertising budget needed to run radio ads or television commercials. That’s why Google AdWords management services are so popular – for a fraction of the cost of a traditional advertising campaign, you can still achieve the same advertising goals.
Because you only pay when someone clicks on your ad, you might think that it’s impossible to waste money on a PPC campaign – but if those clicks aren’t coming from the right audience, you’ll end up with a low conversion rate, and that means fewer sales. That’s where the right PPC management agency can make a huge difference.
Working with an AdWords agency like Charles Brian helps maximize your conversion rates by targeting the right people with the right messaging. Using big data and a variety of analytics tools, our Google AdWords specialists can help you make the most of your budget by creating a campaign that uses resources as efficiently as possible.
Pay Per Click Results That You Can See
It’s nearly impossible to measure the results of an advertising campaign that uses traditional media – you can never know exactly how many people see your billboard or hear your radio spot.
That’s why one of the best things about working with a PPC agency is that you can easily measure the results of your advertising campaign. Our AdWords specialists use Google Analytics to track the number of impressions and clicks your links get – from there, we can calculate your campaign’s CTR (click-through rate) to determine the effectiveness of the PPC campaign.
If something isn’t working, a PPC management agency can quickly catch and fix the problem, so your campaign can get back on track as soon as possible. But because so much research goes into a campaign managed by a PPC agency, these corrections are needed far less often than they would be with an in-house campaign.
Schedule a Consultation
If you’re looking for a cost-effective way to make your business stand out, look no further than the Google AdWords specialists at Charles Brian International.
We’ll work with you to set an appropriate budget, choose keywords that are relevant to your business’s products and services, and closely monitor your campaign every step of the way. Our success as a Google AdWords agency depends entirely on your success, so we’re just as committed to growing your business as you are.
Outsourcing your PPC advertising to an AdWords management agency is one of the best things you can do for your business. Not only do you save a tremendous amount of time, you also benefit from the expertise of a professional AdWords agency that knows exactly how to maximize conversions.
To speak with an AdWords consultant and learn more about how PPC management services can build awareness for your brand and increase sales, schedule a consultation with Charles Brian International today.