By now, most business owners realize that if their website isn’t ranking on the first page of related search results, they might as well be invisible.
It’s no secret that the majority of today’s impatient internet users want answers “right now” and won’t spend much time digging to find the “best” solution to their search. They assume that one of the top three, or at least one of the top ten results are the best solution to their search.
But while this is common knowledge, what is not common knowledge is how to compete for internet users’ attention with the other hundreds of businesses out there, as well as what strategies that truly work to optimize your website to collect more quality traffic. There also seems to be a lot of misconceptions about what exactly SEO is and whether or not it is worth a business owner’s time.
At Charles Brian International, we are a Dallas SEO company with over 15 years of collective experience in SEO and digital marketing. We know the ins and outs of SEO, how it developed, how it is changing, and where it’s headed.
As your Dallas SEO agency, we are here to tell you that, first of all, SEO is NOT dead. Second, we know how it’s changing, and we know what it will take to get your website to the top and be effective for capturing your ideal traffic.
Why SEO Matters More Now Than Ever in Dallas TX
In recent months, there has been increasing clamor from certain circles insisting that search engine optimization is no longer relevant.
However, this could not be further from the truth. While it is indeed changing, it has not gone away. No matter how it changes, search engines still have to gather information about websites and decide who gets to be first, second, third and so on in the search results they provide to their users.
No matter what, search engines will continue to strive to provide what they deem the very best, most relevant results to their users. This means that the powers that be must program their search engines with algorithms to wade through millions of websites and ranking factors to help determine what belongs where and when and who to show it to.
Optimizing your website for search engines so that they can find you when your ideal customer is looking is, and will always be, of utmost importance.
How Is SEO Changing?
As we said, yes, search engine optimization is changing because companies like Google are changing how they program their algorithms to find and analyze the quality of content, links, and websites overall.
This does mean that some of the older strategies do not work so well. Strategies like:
- Keyword stuffing
- Creating personal blog networks (blogs purely for linking back to other sites)
- Providing fake or poor content to lead back to a site
- Poor quality content using SEO tactics
…are no longer effective.
Google, Bing, Yahoo etc. know how to recognize this type of content and know that it is not the best for their users.
So, what are search engines looking for?
- Authentic, quality content
- Relevant, value-adding information for their users
- Businesses and websites geographically relevant to their user
- Reputable sources both in the content provided and the businesses listed
But this is not a bad thing. All it means is that you, as a website and business owner, need to provide legitimate, value-adding content for your ideal customer, combined with detailed SEO strategies to help search engines find you. This has been and will always be the best marketing strategy.
It hopefully means that less poor-quality businesses relying purely on “sneaky” tactics will not rank highly, and more genuine, quality companies will get a chance to be noticed when they optimize their site to be search engine friendly.
Let Charles Brian Be Your Dallas SEO Experts
At Charles Brian International, we are a Dallas search engine optimization company that understands how search engines are changing their criteria, and we recognize that this just means challenging businesses to become even better and to offer higher quality material for their customers. We are excited to help businesses navigate these changes.
With our combined 15 plus years of experience across the globe and across SEO, digital and social media marketing, we know what works best and what doesn’t.
We also understand the internet user, and when combined with our tailored research specifically geared toward your industry, we know how to target your ideal audience. As we help you provide higher value content for your customers, we will help provide you with higher value customers!
What Will Be Included in Your Dallas SEO Services
If you are considering search engine optimization, Dallas can offer you no better choice than what we can provide you with our services:
Improved Ranking on Search Engines
For better or worse, the vast majority of internet users are not going to look past the top few search results. It is vital that your site be among those top results.
We know what combination of strategies needs to be implemented to improve your rankings and subsequently, the quality of your website overall. These strategies include:
- Keyword research, analysis and implementation
- Content strategies to provide fresh, relevant, quality content
- Reputation building through quality content, valuable backlinks, social media, reviews, listings and more
- Adding your brand to local listings and developing profiles for review and relevant industry websites
- Proper naming and indexing of your web pages to make them more visible to search engines for relevant searches
- Research and analysis of top ranking competitors to mirror and improve upon their successful strategies
Ranking well is not a mystery. Our strategies aren’t either.
A natural consequence of improving your organic search engine rankings will be more traffic. It is a proven fact that internet users are far more likely to click on a search result that came up organically over the results that are marked as advertisements. So those improved rankings will go a long way in getting you noticed and sending more traffic your way.
But the improved rankings will not only send you more traffic. The freshness and relevance of your content, as well as your existence on local listings and review sites, and improved reputation both from our efforts and the improved ranking, will all expand your brand’s exposure and make you much more visible.
The results will be an influx of organic traffic.
Note that we said our SEO services will produce an increase in organic traffic – this means quality traffic from individuals who are already interested in your product or services and are primed and ready to convert.
No other digital marketing tactic captures as much organic, quality, ready-to-convert traffic as the organic traffic that has been dialed in by an expert SEO. When SEO is applied well, those who end up on your site as a result want to know more about what you have to offer; they aren’t frustrated that they have ended up on your site by mistake or deception.
As should be apparent above, by using our Dallas SEO services, you will be gaining the type of traffic that converts into sales. When you use our services, you won’t just see more traffic, but more sales and an increase in profits as well.
No one wants to feel like they are investing in a real gamble. That is why we are a Dallas SEO firm that provides proof of results. You will get to see the metrics and stats surrounding the changes we have made and tangible evidence of where and how it increased traffic and the type of traffic and sales that results as a consequence.
Why You Need a Dallas SEO Consultant
With all that it entails, few marketing tasks are as complex and ever changing as SEO and digital marketing. Dallas is an especially tough market to compete in, and as a whole, presents a field of competition on the top of its digital marketing game.
No business owner has the time, and few have the means, to do the research and sustain the resources needed to establish and maintain a successful, up-to-date SEO campaign. Don’t try to go it alone.
Your SEO Company, Dallas, TX
Allow Charles Brian International to be your SEO agency. Dallas is just one of many of our national branches, meaning we have the experience and size to make you competitive on a national and even global scale, while still being skilled at developing a relevant, local SEO campaign for you, too.
Call today to schedule your consultation!