The Importance of Local SEO

As a small business, you obviously don’t have the same advertising budget as a Fortune 500 company. That’s why you can’t afford to waste your advertising dollars on SEO services that target consumers outside of your geographic area – a million impressions from California just aren’t going to do your business any good.

The process of creating an effective local SEO strategy is much different than creating a traditional organic SEO campaign. Local SEO is highly targeted to a specific geographic audience and requires a more precise approach.

At Charles Brian International, we provide a comprehensive list of national and local SEO services for businesses that include website optimization, analytics research, feedback monitoring, and keyword planning.

Local SEO Services for Your Businesses

As a local small or medium-sized business owner, you know how difficult it can be to drive foot traffic and convert customers. Especially in a highly saturated market like New York City, standing out can be a real challenge. But by using local SEO, businesses can gain a competitive advantage.

To plan, launch, and monitor an effective SEO strategy, you’ll need the help of an experienced SEO company – and that’s where we come in.

At Charles Brian, we’ll work with you to create a digital marketing campaign that improves your SEO ranking, builds awareness for your brand, gets more customers in the door, and increases your bottom line.

Local SEO That’s Optimized for a Mobile World

Smartphones have made local SEO more relevant than ever. More than 77% of Americans own a smartphone of some kind, and shoppers can search for businesses and product information on the go.

Whether it’s to compare prices, read reviews, or just find the nearest place to eat, consumers use their phones to search up anything and everything from wherever they are. To put the importance of local SEO optimization into perspective, take a look at the following statistics.

  • More than 50% of consumers who do a local search on their mobile device visit a store within the same day.
  • Almost half (46%) of all Google searches have local intent.
  • 76% of local searches result in a phone call.
  • 89% of mobile phone users search for a local business at least once a week, and 58% search for local businesses at least once a day.

As you can see, local SEO is crucial to helping customers find and connect with your business. That’s why the SEO experts at Charles Brian believe that optimizing for mobile devices and keywords with local intent are key to achieving a higher search engine ranking.

Local SEO Experts

How do you differentiate yourself from other businesses in your industry? It starts with an amazing digital marketing strategy created by local SEO experts. As an experienced SEO company, we understand the challenges that other small businesses in the area face on a daily basis. We know that to succeed, you need a SEO firm committed to growing your business.

We have offices in Los AngelesMiami, New YorkDallas, and many cities across the country. Our comprehensive SEO services use the latest analytics tools to choose the best keywords and keyword phrases to improve your search engine ranking, drive relevant traffic to your business, and monitor your results.

In addition to monitoring our clients’ campaigns, our SEO company also keeps an eye on any changes to Google’s algorithm – whenever the search engine tweaks its page ranking system, we’ll be able to adjust our strategy.

Optimized Map Listings

Did you know that 71% of consumers Google the location of a business before visiting for the first time? Whether it’s looking for the nearest coffee shop or where to buy vintage records, people are doing local searches on the go all the time – you can’t compete for their business if you’re not even in the running. That’s why our local SEO services also include map optimization.

At Charles Brian International, one of our goals is to improve your rankings and get your business into the top panel of local search results known as the Google 3-Pack.

When you type a local search query, the 3-Pack consists of the three businesses that appear at the top of the page underneath the map.

Even if your business isn’t in the highly coveted 3-Pack, ranking higher in the local pack still greatly increases your visibility, which leads to more calls, clicks, and store visits.

Let’s Work Together!

To see what a professional SEO agency can do for your business, schedule your first consultation with Charles Brian International today.

Schedule a call with us so that we can get started on your business needs today.

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