General Mills Chief Marketing Officer and Senior VP Mark Addicks, one of the longest-tenured CMOs in the food industry, will retire in 2015, ending a 26-year career at the packaged food giant, the company announced Tuesday. He will be replaced by Ann Simonds, currently president of General Mills’ baking products division.
Mr. Addicks joined General Mills in 1988, was promoted to VP of marketing communications in 2000, and took the CMO role in 2004, adding senior VP to his title in 2007.
In a statement, General Mills said Mr. Addicks "had previously informed the company of his plans" and "will work to transition responsibilities to [Ms.] Simonds over a period of several months, beginning Nov. 1."