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General Mills Chief Marketing Officer and Senior VP Mark Addicks, one of the longest-tenured CMOs in the food industry, will retire in 2015, ending a 26-year career at the packaged food giant, the company announced Tuesday. He will be replaced by Ann Simonds, currently president of General Mills’ baking products division.

Mr. Addicks joined General Mills in 1988, was promoted to VP of marketing communications in 2000, and took the CMO role in 2004, adding senior VP to his title in 2007.

In a statement, General Mills said Mr. Addicks "had previously informed the company of his plans" and "will work to transition responsibilities to [Ms.] Simonds over a period of several months, beginning Nov. 1."

Continue reading at AdAge.com

from Advertising Age – Ad Age Homepage



When Community returns for a new season on Yahoo Screen, it will be without the study group’s most perpetually plucky member.

Yvette Nicole Brown, who played Shirley on the show, has asked to be released from her contract with the show so that she can tend to her ailing father

"My dad needs daily care and he needs me," Brown said in a statement via TV Guide, which first reported the news. "The idea of being away 16 hours a day for five months, I couldn’t do it. It was a difficult decision for me to make, but I had to choose my dad." Read more…

More about Community, Television, Entertainment, Tv, and Yahoo Screen

from Mashable



Jeff Goldblum has found the role he was born to play: famous person Terry Quattro.

In this advertisement for GE Link lighting solutions, the Hefner-esque Goldblum struts around the screen with his "lighting servant" and sparkly-dressed women in a mock infomercial directed by comedy duo Tim Heidecker and Eric Wareheim.

Tim and Eric aren’t new to the viral advertising game, having created several of the over-the-top Old Spice Terry Crews commercials.


Video: YouTube, General Electric

More about Advertising, Jeff Goldblum, Funny, Business, and Marketing

from Mashable



Microsoft unveiled Windows 10, the long-awaited followup to Windows 8 Tuesday.

The latest version of Windows walks back some of the more jarring changes of Windows 8, including the return of the Start menu and improvements to how apps are displayed, while also adding multitasking enhancements that will appeal to those who use touchscreen devices as well as PCs.

But while Windows 10 will be a welcome change to those users who were turned off by the "mobile first" approach of Windows 8, the latest version of Windows hardly feels like a step backward Read more…

More about Microsoft, Tech, Windows, Apps Software, and Apps And Software

from Mashable



HONG KONG — Hong Kong Central and Admiralty were packed with tens of thousands of people late Tuesday night through early Wednesday morning, as Mashable took a midnight walk through the protest areas.

The crowd was relaxed

Masses of protestors’ sleeping bodies sprawled across some of the busiest roads in Hong Kong, which remain closed to traffic. Others huddled in groups under umbrellas, with white napkins slapped to their foreheads in an hopeless attempt to stay cool from the thick humidity.

Image: Jenni Ryall/Mashable Read more…

More about Hong Kong, World, and Hong Kong Protests

from Mashable



Like many Twitter users when they’re upset, Rage Against the Machine guitarist Tom Morello fired off a tweet to complain about an unfavorable customer-service experience.

Morello criticized 5 Point Cafe, a small Seattle bar restaurant, for being "super rude" and "anti-worker" with the "shittiest doorman in the Northwest."

Five Point restaurant in Seattle is the WORST. Super rude & anti-worker. Shittiest doorman in the Northwest. Prick. Spread the word.

— Tom Morello (@tmorello) September 27, 2014

The tweet reached his 383,000 followers and David Meinert, the owner of 5 Point Cafe. Read more…

More about Music, Entertainment, Social Media, Small Business, and Celebrities

from Mashable



Your pants aren’t happy about the new iPhone 6 Plus.

Along with Samsung’s mammoth Galaxy phones, Apple’s mega-sized phone is starting to look like the future of mobile tech

That’s bad news for your pants. Gone are the days of casually stuffing your palm-sized phone in your pocket. Phablets are too big for such a trend, causing people to worry: Where do we put our phones now? If you’re not prone to carrying a purse, the answer may be to just keep your device in your hand at all times

Although, that hasn’t stopped people from buying the phones like crazy — the 6 Plus was sold out within 24 hours. Read more…

More about Fashion, Apple, Features, Tech, and Iphone 6

from Mashable



Some people will do anything to capture the perfect shot

Thrill-seeking Instagrammers have taken their photography to new heights, capturing dizzying images of cityscapes from the tops of skyscrapers with views typically reserved for pigeons and penthouses

The trend, known as Rooftopping, first gained prominence with a 2005 book called Access All Areas. A quick search of the #RoofTopping on Instagram hashtag shows the death-teasing hobby now has a devoted following with more than 9,700 photos tagged.


More about Nyc, Photography, Watercooler, and Lists

from Mashable



Add an animated hat to Pharrell‘s list of noteworthy headgear

The "Happy" singer and his attire got quite the transformation for his new "It Girl" music, which features Pharrell running around as a video-game character in between vibrant anime scenes.

The animated ladies in the video are, we guess, Pharrel’s "it" girls, who adventure around the universe to the song’s strange lyrics: "When you kiss on my lips and hold my hand, and moan again, I’mma hold that ass."

More about Music, Entertainment, Music Videos, Animation, and Anime

from Mashable


We don’t have much in the way of specific details, but we can confirm a tip we received this afternoon: a round of layoffs occurred at DDB Chicago today.

We hear that 2-3 percent of the agency’s total Windy City workforce received the equivalent of the “pink slip” this afternoon; given the size of DDB’s Chicago office, that puts the total on the low end of the 15-30 employee range.

There’s no word on which departments were hardest hit, but we do have some clues: the unfortunate changes came about due to two large clients, and the news does not come as a complete surprise in either case.


New Career Opportunities Daily: The best jobs in media.

from AgencySpy


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